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Will UNICODE Be the Next Big Thing in the Girl Group Scapes of K-Pop?

Decode UNICODE's signature brand that's bringing the iconic Japanese city pop sound to the powerful music scapes of Pop.

UNICODE

K-Pop is a super genre that speeds in its own lane. As its popularity grew over the years, the world has taken a queue from Korean music and vice versa. The same rings true for UNICODE, an all-Japanese band that is blending cultures and genres all at once.


Flanked by Superstars

Debuting on April 17, 2024, UNICODE consists of Erin, Hana, Sooah, Yura, and Mio. The quintet arose as winners of the online audition program, Project K.


While the members may still be rookies in the music industry, their debut was already flanked by K-Pop heavyweights, Jinyoung of B1A4 and Shindong of Super Junior.

Being the creative minds behind the song production and music video production of "Let Me Love", respectively, the two K-Pop legends helped nudge the talented group off to a strong start.


In the album carrier single, "Let Me Love", the girls croon lyrics of unrequited love to an expectedly cheerful melody—unexpected yet very effective. After all, if you're going to be heartbroken, you might as well sing about it...happily.



"I have been a huge fan of Jinyoung ever since before our debut. So it felt like a dream, to work with him and also Shindong from Super Junior," says Erin during a digital press event in Seoul last Wednesday.

"It's like they're huge veterans from those popular groups, as you know. So, Shindong shot our MV. He was in charge of producing the music video and when I saw him working behind the cameras, I was impressed by his professional posture and I felt like 'Oh, okay. That's what a star needs to become a star. So, I was really impressed and appreciated this opportunity."

Unicode
UNICODE | Image courtesy of XX Entertainment | KIN PR

Sparking a Dream

Throughout the event, UNICODE addressed questions from the media, also giving a glimpse into what first kickstarted their dream to be in the music spotlight. "When I was younger, I went to a SHINee concert, and it made me really impressed and made me feel like, that's what I want to do with my life," shared Hana.


When asked what their dream moniker would be (similar to IU's nickname as the Nation's Little Sister), Yura expressed that they would love to be known as the group that comes from Japan and continues to develop forever.


From their debut album, Hello World: Code J Ep.1, to the promising future ahead, UNICODE's potential to live up to their name of being uniquely coded is infinite.


 

SOURCE: UNICODE PRESS CONFERENCE


IMAGES COURTESY OF XX ENTERTAINMENT

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