SM Entertainment Becomes Second-Largest Shareholder in Great M, Super-powering 82MAJOR’s Rise in Global Hip-Hop Scene
- KD Rossly
- 7 days ago
- 2 min read
SM Entertainment expands its multi-label approach by acquiring stake in Great M Entertainment, backing 82MAJOR’s rising international presence.
SM Entertainment is shaking things up with its “SM 3.0” strategy by becoming the second-largest shareholder in Great M Entertainment, the label behind the hip-hop breakout group 82MAJOR. This is SM’s first external investment, aimed at diversifying their music lineup and stepping up their game on the global stage.
The share acquisition, finalized on May 27, will see SM work closely with Great M’s CEO Kim Young-sun, a veteran producer with a successful history at FNC Entertainment. SM sees strong growth potential in 82MAJOR’s musical style and the members’ individual talents, aiming for synergy within its multi-label system.
A Major Move for Global K-Pop
Founded in March 2020, Great M Entertainment spent three years preparing before debuting 82MAJOR in October 2023. The group’s name merges Korea’s country code “82” with “major,” symbolizing their ambition to impact the global music scene.
Known for their hip-hop sound, 82MAJOR members actively participate in writing and composing their songs. Within a year, the group entered the Billboard charts, signaling rising international recognition.
Their latest third mini album, led by the powerhouse title track “TAKEOVER,” showcased impressive live vocals and electrifying performances that won over even more fans. With their solo concert in South Korea completely sold out, 82MAJOR is now gearing up to take North America by storm on their very first U.S. tour.
SM’s investment shows it’s all about giving independent labels the creative reins—mixing up the music scene while keeping growth on solid ground. Looking forward, SM is ready to keep spreading its bets across homegrown and global independent labels, diversifying their sound and revenue streams, and firmly holding the crown as a global K-pop powerhouse.
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SOURCE: GREAT M ENTERTAINMENT PRESS RELEASE
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