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K-Beauty Trends to Watch Out for This 2023

Just like K-pop and K-drama, K-beauty is ruling the world too!

K-beauty makeup trends
Photo by Zhugewala on Pexels

K-beauty is constantly innovating in the fields of skincare and cosmetics. Anything new in the beauty industry can generally be found in the K-beauty market. From must-have formulations and hero ingredients to breakthrough makeup methods; you name it, they've got it.

Here are the latest and greatest K-beauty trends straight out of the world's skincare and cosmetics capital, South Korea. With these tips, you can always stay ahead of the curve.

1. Caramel Blush

Following up on the popularity of the caramel lip from the previous year, caramel blush will be a major trend in Korean cosmetics in 2023. To add a natural sun-kissed glow to your appearance without going overboard, this nude tone is ideal.

Achieve this effect with a matte bronze or light brown blush.

The key to achieving a natural skin tone is selecting a color with warm undertones. You can choose from a wide variety of blushers, such as the nude peach 3CE Mood Recipe Face Blush or the Milk Tea Time blusher from the I'm Meme Palette Afternoon Tea Blusher.

2. Juicy Plump Lips

This year, the Korean-inspired beauty trend that emphasizes full, luscious lips is getting a modern update. Juicy lips are all about gloss and shine that gives the impression of a more voluminous look.

All you have to do is swipe on some lip gloss or balm after using a lip color. Tinted lip balms and lip glosses are great options for those who want a no-fuss approach.

Shopee Singapore recommends Bbia's Last Velvet Lip Tint Series 1, Peripera's Ink Velvet, Barenbliss's Peach Makes Perfect Lip Tint, Tarte's Maracuja Juicy Lip, and Dior's Addict Lip Glow Lip Balm.

3. Separated Clumpy Lashes

Imagine the Twiggy-esque doll eyes or spidery lashes of the 1960s. The clumpy lashes of 2023 are all about achieving a sharp, polished appearance.

Use mascara with fine bristles and a heavier consistency if you want to achieve a similar effect with your eyes. Mascara should be applied horizontally, from base to tip. From there, gather the lashes at the ends and clump them with the mascara brush's tip. To avoid appearing too dramatic, clumpy lashes look best when paired with an overall understated makeup look.

Stumped for a recommendation on a great mascara? Look into products like Maybelline's Lash Sensational Luscious Washable Mascara or CLIO's Kill Lash Super Proof Mascara.

4. Straight Feathered Brows

In 2023, natural and feathered brows will be at the top of the list of the most popular Korean beauty trends. This year, Korean celebrities are veering away from the rigid, dramatically curved trend.

Now that eyebrows in a fluffy form are back in style, you may feel good about rocking your own brows. Using a very fine eyebrow pencil, draw on your brows in short, hairlike strokes to get the look of natural feathering. As opposed to trying to draw your brows into a specific shape, think of this as a technique to enhance their natural beauty.

Brow Microfilling Pen by Benefit Cosmetics and Clear Brow Gel by Anastasia Beverly Hills are two must-haves to pull off this look.

5. Futuristic Makeup Look

Outerspace and the universe serve as inspiration for this subtly dystopian makeup look.

It includes a pearlescent complexion, reverse neon eyeliner, sparkly eyeshadow, facial jewelry, and bright lip colors. Among the products you simply must have are the Innisfree Twinkle Glitter, the Sephora Collection 12H Vivid Contour Eye Pencil, and the e.l.f. Cosmetics Face & Body Gems.


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