K-pop icon BAEKHYUN makes a bold entry into the U.S. music scene with the exclusive release of "Hello, World" and the launch of his official U.S. store.
K-pop sensation BAEKHYUN is turning the dial up on his global influence with the release of his highly anticipated fourth mini album, Hello, World. But this time, he’s got something special for his American fans—a U.S.-exclusive drop that’s all about making waves on this side of the Pacific.
The Big Reveal: BAEKHYUN STORE
As of August 13th, BAEKHYUN’s official U.S. Artist Store, the aptly named BAEKHYUN STORE, is open for business. This isn’t just any online shop; it’s a treasure trove for fans eager to get their hands on exclusive versions of Hello, World. Whether you're a collector or just someone who loves to keep things fresh, the store offers four unique versions of the physical album—each one packed with goodies like photo cards you won’t find anywhere else.
The Album: A Cinematic Journey
Hello, World isn’t just an album; it’s an experience. BAEKHYUN invites listeners to explore a world where dreams become reality, blending genres like “action,” “drama,” “noir,” and “romance” into a musical adventure only he could create. It’s his first solo work since Bambi in 2021 and his first project under INB100, marking a new chapter in his career alongside fellow EXO members CHEN and XIUMIN.
A Gift for the Fans
In a nod to his global fandom, BAEKHYUN has included a mini-game on the store’s website. It’s a fun, playful way to engage with fans—and yes, there’s a sweet surprise at the end. Talk about a win-win!
Eyes on the Charts
All sales from the BAEKHYUN STORE will contribute to Billboard chart rankings, setting the stage for what could be his biggest U.S. chart performance yet. Given the buzz surrounding Hello, World, don’t be surprised if BAEKHYUN’s name starts climbing those charts faster than you can say “K-pop takeover.”
As part of this special release, purchases from the BAEKHYUN STORE will be limited to those with U.S. billing addresses.
What’s Next?
With "Hello, World" serving as his grand entry into the U.S. music scene, BAEKHYUN is just getting started. Fans can expect to see a lot more of him in North America, with plans for media appearances and perhaps even live performances on the horizon.
So, whether you’re a long-time fan (hi, EXO-Ls!) or new to the world of BAEKHYUN, now’s the time to tune in. "Hello, World" is coming to a playlist near you.
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SOURCE: INB100 PRESS RELEASE
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